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25 Feb 2011 Access-restricted-item: true. Addeddate: 2011-02-25 17:54:50. Bookplateleaf: 0004. Boxid: IA1399307. Boxid_2: CH110601. Camera: Canon 11 Feb 2014 Aaker - Strategic Market Management - Free download as PDF File (.pdf), MARKET MANAGEMENT GLOBAL PERSPECTIVES iPITI David A. 8 Sep 2015 Strategic Marketing Management - Aaker - Free download as PDF File MARKET. MANAGEMENT. David A. Aaker Vice-Chairman, Prophet 14 Dec 2019 Strategic market management by David A. Aaker; 14 editions; First published in 1984; Download for print-disabled in English - 4th ed. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge David A. Aaker, Christine Moorman Download Product Flyer Get instant access to your Wiley eBook.
Light's analysis was instructive: The marketing battle will be a battle of brands, a competition for brand dominance. David A. Aaker Berkeley Managing Brand Equity 14 15 1 What Is Brand Equity? Most firms will focus efforts upon one brand, protecting its position by pursuing a given positioning strategy. Download pdf.
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